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Our story

We launched in 2015 after a long (and frustrating) search for an effective all-day natural
deodorant. After some time we had started to make our own at home, and what we had created
was outperforming every other deodorant we had used.

From that point on, we were on a mission to change the perception of natural deodorant and
prove that our formula had the power to last all day.

We started The Natural Deodorant Co. with nothing but passion and pocket change, and we’ve
been fiercely independent since Day One.

Because of this, we did absolutely everything ourselves. We built our own website, designed our
own logo and formulated our deodorants from scratch. We learned on the go and it has been an
amazing adventure!

What started out as a dream at the dining room table has grown into an incredible community of
loyal fans and incredible retailers. Our powerful pots of freshness are distributed worldwide and
can be found on the shelves of some amazing stores.

We’re so grateful to everyone who has supported us over the years and we’re excited for what’s
to come.

#stayfreshoutthere


Mission Statement

We are The Natural Deodorant Co.
We know that a great deodorant can make your day better.
We proved that a natural deodorant can last all day (from a single application).
We believe our deodorants can make the world a better place and every decision we make is
based on that belief.
We are the natural deodorant experts.

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